Transcript: Red Bull Air Race health concern maturing market innovation media presence Marketing-Mix uniqueness through sponsoring of sports athletes organizing extreme sports events Red Bull Red Bull Cola Red Bull Energy Cola Red Bull Energy Fruit Punch Red Bull Energy Coffee Red Bull Lunaqua 1985 1st cliff diving contest Strengths indirect distribution SWOT Formel 1 with Team Sauber "never trust the banking system" The success-story of Red Bull young, active PR, Engagement in sports Advertisement - comic sampling ? leadership 49% Dietrich Mateschitz 49% Chaleo Yoodvidhya 2% Chalerm Yoodvidhya RED BULL STRATOS 1995 Red Bull Media House GmbH Servus TV Red Bull Mobile - A1 Red Bulletin 6x of Coca-Cola high autonomy spin off Internal catalog price Products place small product line design of can brand high price Food-law approval in Germany PR NASCAR Racing Team Red Bull BC in Tokyo 2000 product External 1982 1984 1987 Red Bull Stratos Weaknesses entering Austrian market variety recipe patent marketing expense 1992 Media Presence MOTORCROSS approach to 7s-modell 2003 BASE JUMPING Timeline 1st gravity race research in ingredient 2010 company share first cartoon price AIR RACE geographical expansion product line founding of Red Bull GmbH promotion Dietrich Mateschitz in Hongkong FORMEL-1 one third of total revenue goes into PR Key Concept Threats 1997 leadership lifestyle CLIFF DIVING energy drink Opportunities horizontal Facts & Figures 2006 2012
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